“When Kevin told me I needed to work with you, I asked him to send me your website. I was on it for about 10 seconds and thought, ‘This is who I want to work with. Sign the contract.’”
That’s a bit of a paraphrase of a quote that I heard recently, but it is close enough to do it justice. This guy went to my company’s website, saw the video game aesthetic and immediately thought we were the perfect fit.
My coach, Chris DuBois, talks to me all the time about the “permission-less demo.” The idea is that when someone experiences your marketing (your website, your emails, whatever you put out into the world), that experience IS your product. They already tried it. They didn’t to ask for permission to see it, they didn’t need a sales call. They just used the thing, and now they know want what you have.
So, when a fellow agency owner/friend of mine asked me:
These days, how much does “custom,” “hands-on,” “handcrafted” actually matter to the people buying a website?
The answer is that yes, it does matter, but they never say it and don’t care. They want to feel custom, but not be sold custom.