I read 10x is Easier Than 2x earlier this year, and Benjamin Hardy/Dan Sullivan talk a lot about your Unique Ability. In short, it’s the one thing you do best (what you are encoded to do).
Unique Ability requires you to determine what you personally like and dislike doing, and decide that others’ opinions about it are irrelevant.
What stood out to me (and what I hope to emphasize for you) is the part where others’ opinions about it are irrelevant.
This is the primary thing you are here to do.
It does not matter what others think.
Let me say it one more time for the people pleasers in the back: It does not matter what other people think.
What is the one thing you thoroughly enjoy doing that you would be willing to do all day, every day, and give your time away for free? (I’m not suggesting you give your time away).
